According to iSuppli, IPTV market, subscription revenue, is set to grow from $960.5 million in 2006 to $39.1 billion by the year 2011. That's a 40 times increase!!
Typically interactivity, personalization and integration of voice, data and value added services are the attraction for consumers according to the analyst.
Wide-band media to home is a prerequisite for a reasonable consumer experience. As this becomes available more and more, these services become feasible and more services providers jump in. Telcos have wideband media on the ground and are building more and more. It's a natural that they would jump into this triple play bandwagon. Other players are the provders of cable TV services, again with fairly wideband media in the ground. What they need to be able to provide is a return path to enable interactivity. They are addressing this through cable modem developments/standardizations.
What happens to the satellite TV! Besides technological features it is the content that attracts consumers. Satellite TV seems to have taken the approach of providing unique programming!
Overall consumers are in for an interesting time, whichever way this plays out.
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