Wednesday, January 20, 2010

AVG and AVAST

Both of these are free anti-virus software products. Both claim to be in use by hundreds of millions of users. They are based on the model where you give customers a foretaste of good products and then try to up-sell into more sophisticated products. Both are obviously good products and have been around for some time now. I personally think that's a good model too. After people get used to the anti virus protection, they can then take a decision about additional protection. Using these known good sources is a vastly superior strategy compared to getting into the clutches of the fake anti-virus products that some people are making a lot of money from. According to some estimates these rogues made more than 150 million dollars from selling such products last year alone.

One small silver lining for such scary stats is that a lot of people do want to install anti-virus products. But what really matters is that you get it from a known good source, unless you have been deceived into buying such stuff and contributing to their kitty. Here are two good choices for your protection.

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