Like most such competing trends, iPad book readers and the original eBook reader the Kindle will continue to be in existence for a while. What happens for the longterm is something to watch for. The referenced report from Forrester has some data and predictions on both.
Tablets are set to grow 130% to 24 million units in 2011 compared to 10. 3 million in 2010. 8.5 million of the tablets last year should be just one brand the iPad! This year though a lot many others are going to take a share of the 24 million pie. The CES show at the beginning of the year showcased more than 75 of these models.
What is to be noted is that Kindle or the other ereaders did not wilt. they are too set for a significant growth. These are predicted to grow to 15.5 million units during the year, showing a growth of 50% over last year's numbers.
These predictions seem to be supported by another source. A J P Morgan report of a survey indicates brand awareness of Kindle and iPad were 76% vs. 84% for iPad. More interestingly, apparently people want both devices. 28% of those who took the survey indicated that they ether already have a Kindle or want to buy one during the year. 40% of iPad owners also own a Kindle. Another 23 percent want to acquire a Kindle during the current year!
iPad Not Death Sentence for Kindle
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